Euro Freelancers. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. There are various popular social media platforms in Asia. Curated marketplace for fundraising . Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. statistic alerts) please log in with your personal account. Please do not hesitate to contact me. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. You need at least a Starter Account to use this feature. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. LINE is Japan's most popular social media platform. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. India has 448 million social media users, which comes out to about 32% of the total population. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. Theres also one surprise social network coming out of Vietnam. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. In-depth analysis, benchmarks and shorter spotlights on digital trends. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. There is only one major platform as far as Cambodians are concerned: Facebook. When expanded it provides a list of search options that will switch the search inputs to match the current selection. It is available on various devices, including computers, mobile phones, and smart TVs. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. Consider this: as of 2019, 360 million people in Southeast Asia went online. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. Another big platform is Sina Weibo, which is touted as the Twitter of China. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Social media consumption in the region has grown dramatically, with. MPA joins industry leaders to discuss decarbonisation strategies. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Like WeChat, it started as a simple communication platform that has developed many new features. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. The Philippines, Singapore, and Vietnam also appear in the global top 15. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. It's proven to be a highly effective way of reaching specific audiences. Just take a look at Dove's iconic "Real Beauty" campaign. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Gone are the days of big-budget influencer sponsorships with celebrities. February 28, 2022. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. LINE is a Japanese messaging app that is popular across Asia. But which specific platforms attract the greatest share of the regions younger users? It is important to note that there is localized preference such. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Listen up, marketers! Fill out the form below to get started. The most popular social media platforms. In, StatCounter. QQ works best on desktops and is mainly used to send emails or share files. Cambodia More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Business owners often go where their customers are. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. And digital content can easily drive impulse purchases. WeChat is the largest, with over 1.2 billion monthly active users. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. Their activity has attracted in-market audiences in droves! Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. . Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. But, Clubhouse isn't the only game in town. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). Are you interested in testing our business solutions? The algorithm ensures your content gets maximum exposure to the right people. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. As elsewhere, social media is massively popular across Southeast Asia. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. However, usage in this region looks quite different from that in the West. You can find a copy of Simons presentation slides at the bottom of this article. Ameba ( blogging ) match the current selection over 37 % of the total population effective way reaching. 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