And, and I just emailed the company like five times a month and I was like, can I sell these in America? . Uh, well, let's look at, let's look at the, the, the subsequent couple of years, um mm-hmm. Thinking so. I, the thing I guess I would say about that is it doesn't move the needle for you revenue wise as much as it does authority wise. Um, so that was a killer growth move. Jared: Um, maybe for, uh, everyone listening, I, I, I oftentimes will ask this at the outset or in the beginning part of it, like, catch us up to where Epic gardening is today. But if you, there, there is a stopping point for a lot of people. There's like thousands of reference points that it's me. Um, mostly because we couldn't, I, I literally could not get enough of the product I was ordering as much as humanly possible. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. Actually, my cousin runs a fishing site and he offers a product that's done pretty well for him. Um, so to me, when I went to, you know, podcast and YouTube, I had a writer fully handling the entire. . Like an honest signal. Oh, I can only earn this much money, barely enough to pay the bills. Like I, there was, I was, I had sales tax nexus in 33 states. Today he shares exactly what he did to get here - highlighting the power of thinking big and how to make it work. And so I was like, well, what's the easiest podcast I could possibly make? And so if I can make, like I have a, I have a 45 minute video for example, on, on how to grow microgreens, which are like really small baby greens. With a publisher and all that. Uh, he doesn't wanna hire anyone. Right. For first time gardeners, it goes back to auditing your space and knowing your light access. Log In. With his help, youll be on your way to growing a healthy, flourishing garden in no time. While it may look like theres a lot of light, your plants need to photosynthesize, so if you can afford to, adding supplemental lighting will be crucial, and get the plants as close as possible to the window. Or for the prior year. Um, and so spun up a simple Shopify store on a sub-domain and, uh, sold 'em out on the water, which means like in Transit to America, and then used that money to buy another container, sold that out on the water, and then used that money to be like, oh, I guess this is like a real thing now. konstantin guericke net worth; xaverian brothers high school nfl players; how is the correct gene added to the cells; hong kong supermarket flyer calgary; ben fogle: new lives in the wild do they get paid; They were some weird guys, at least to me. Any commerce company's ideal would be to own the entire stack, right? Kevin: right? Um, and now it's over 90%. They, they're injection molded cheap, you know, virgin plastic, which means new plastic that's very thin that will break and go to a landfill. Jared? . They'll handle the receiving. Kevin started a gardening niche site following The Authority Site System (TASS) course. And then I had very large platforms and a core product in the, in the market. The, the, the blog, the affiliate, the, the brands, like all that stuff is just supplemental to the main business, at least in the garden space. Yeah. Required it almost, if I wanted to do what I wanted to do, um, which is there, there's an opportunity in gardening to just build the next generation garden company from media all the way down through the products. WebView the profiles of people named Kevin Clarence Espiritu. Right. Lives in Las Vegas, Nevada. And I, that's sort of the thing I already had going, I guess my perspective has always been, generally speaking, information wants to be free. How valuable is that thing? Arizona Republic. I think it's super cool. We, we went from like 200,000 in revenue to like 2 million or two and a half million or something like that. Web lanzamientos Perfecto Imperfecto en las voces de Rubn Flix, Norberto Vlez y Kevin Ceballo. They discussed swarm traps, brood diseases, mite treatments, and BEEKEEPER ANTHEMS. So that was like an exciting thing. And since I've left, I've left about. So it's like, just do whatever you can to make sure that those types of moves don't hurt you. First came the website, And that could have been like, it looks easier to, to sell. l observ como un portal se abra en la atmsfera y ngeles descendan para ministrar a los asistentes. Yeah, exactly. That wouldn't benefit from having a human person to connect to. They're paying you to have access to an audience that you have full access to. So I was sort of sniper shotting all these keywords and just making really obvious bets on, okay, this keyword, this difficulty level, this, you know, this amount of traffic, just write the best article on it. But still, it was further than I'd ever gotten. So to me, I was like, oh, this is the actual model of the company. The Epic Gardening podcast is a daily gardening tips and advice show brought to you by Kevin Espiritu, an urban gardener, hydroponics enthusiast, and all-around , they have traffic around a certain, um, concept or product. Day. You probably know more than me. Its a way where you can provide nutrients in a nutrient solution. If Amazon changes a commission tier, like they did by the way, in, in 20, um, 20, they cut gardening from eight to 4% and I lost 35 K a month immediately. That, that affects both affiliate and ad ad revenue. If my rankings drop, my views don't drop commensurately. That might mean making a decision between planting in a raised bed outside versus a hydroponic system that can be used to grow lettuce, broccoli, cauliflower, and more indoors. Jared: Mm-hmm. It's like, to me, the, the niche site or the blog is a way to launch every other media in a sustainable way. Offers may be subject to change without notice. . You just can't play that game. Yeah. Like there's the topic has sort of like maybe potential energy in it, I suppose is the way I might think about it. He lived in a condo back then, so he didnt have space for a big backyard soil garden. Yeah. Yeah. Jared: Yeah, yeah. Like, it just so happens to have blown up. Log in or sign up for Facebook to connect with friends, family and people you know. Mm-hmm. What's the culture of the company look like? Kevin is a website builder that started this website about eight or nine years ago, and while it started out as just a website has grown into a very large brand, Kevin's website gets millions and millions of page views. But you, you gotta think about it that way. Mm-hmm. Sign Up. Oh. For first-time gardeners, it goes back to auditing your space and knowing your light access, Espiritu adds. I think that mostly the blog helped those grow initially, but the reciprocal doesn't really happen that much where the YouTube doesn't really help grow the blog all that much. Can I write more articles around that as a sort of cluster? kevin espiritu married. Yeah. Right. I have full faith his site will come back. Uh, again, thanks for for joining us. I believe also a podcast at that point in time. Kevin Espiritu has been teaching the world how to garden for more than 10 years. I don't know how many times it's been clicked through. Jared: it's coming. Yeah. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. Um, and so then you'd have the cash that you could then try to buy more, but you'd, you'd always have to play this game of like, okay, well I can't buy too far ahead because I can't just promise customers something that's coming in half a year. They make their own, they make their own alloys and stuff. So this was the hook, and this is why this campaign was so successful. . Mm-hmm. Right. But I obviously have a lot of love for that whole thing. Into a variety of social media channels, including, uh, YouTube, TikTok, uh, Instagram. 25 Feb/23. So it's interesting cuz like I, I had, I went full-time on a site that technically existed for a few years but had just languished, right? Well, uh, it's, we'll stay tuned for that one. How can apartment dwellers create lush vegetable gardens? No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. Uh, and so eventually I, I sort of hung my hat up, especially after the startup thing that I had tried with my co co-founder kind of tanked the relationship app thing. And so I was like, okay, well I need to expand and solidify the strength of the business. So really, unless you, unless you earn out your advance, cuz in advance doesn't mean it's free money. Right. Hydroponic means growing without soil. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. The knowledge barrier is somewhat high, but the, like actual physical barriers are, are somewhat low. So that's on Twitter at Kevin Ofpi two. You know, so I remember back in college, I forgot what these guys' names were, but they were like some of the first guys teaching you how to, to like source and sell product online. Go claim your free content today. And so, like I know a lot about that space. Yeah. Kevin started his journey with The Authority Site System (TASS) And so can you! I didn't want to do one of those three roles. Um, because we, I sort of saw, like, I, I never thought I'd raise any, any investment, but, um, the, the market, the garden market sort. It's like, am I maxing my current input? And a little bit more stable. Or whatever, like, because it, it's big and, uh, yeah. Yet the company has, you know, has grown so much. It's pretty cool. Uh, how do I do that? If so, I guess I would say that like a, a builder out there is like, if you want it, you probably have it and you don't even know you have it, and you just have to like break out of the pure s e o pure builder mindset and think more holistically about online business in general. And you're kind of hinted at, like, you've always put, you seem like always from the be beginning or very close to the beginning, you put your face at the forefront. We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. And so I think it's really interesting and I learned a ton from interviewing Kevin at how he slowly and methodically made decisions to scale this website up. Check reviews, hours, insurance options, & book your appointment today. And then by the end of that year, so about six months in end of 2016, I was hitting four 5K a month in, in revenue. Um, you know, tactics have changed a lot, but at the same time, I've, I always find a lot of the basic store remain the same. What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. South is ideal, east and west are OK, north is bad. I wanted to let you know that today's episode is sponsored by Search Intelligence. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. And what are some of the big things you learned in adding product? And I know that's kind of, it's kind of like a blase answer where it's like, okay, obviously you would do that, but you'd be surprised at how many people I see try to sell a product. , who is interested in going from 2000, 4,000, $5,000 a month and taking that next step and actually, You know, uh, trying to, uh, get to the point where their income is a little bit higher Sure. Epic Gardenings Kevin Espiritu walks us through the basics in prepping a raised bed this season. That's a very detailed guide. Does hydroponic growing work for all plants or only some? It's, you don't have to buy that much of it. Kevin Espiritu is organizing this fundraiser. Kevin: if you will. Then? Welcome to the Niche Pursuits Podcast. Uh, it's really just word of mouth. Um, I had been on YouTube long enough that I was getting some comments, like we had a real community, right? Never had been in one myself at the time. There are 50+ professionals named "Kevin Espiritu", who use LinkedIn to exchange information, ideas, and opportunities. I mean, I mean, these days, I think with the exception of Facebook, epic Gardening's account is the largest on every platform that only talks about gardening. , uh, I don't know. The campaign hook was pretty clever. We spoke with Espiritu to learn how to plan out your space, choose the right gear, and pick the best soil. Um, so yeah, and just kind of jumping in. SUNSET is a registered trademark of S Media International Corporation. WebOriginally started as a hobby by founder Kevin Espiritu in 2013, Epic Gardening has since become the worlds most followed gardening brand. Um, but yeah, like to your point, in a perfect world, you'd, you'd slowly migrate towards that, but there's some relationships that you don't, you don't want to do that with, cuz it doesn't make sense. Webkevinpclml (@kevinpclml) | TikTok kevinpclml kevinpclml Seguir 321 Siguiendo 52 Seguidores 753 Me gusta Recreando experiencias en pequeos cortos Videos Me gusta 3047 Momento historico que vivio MEGADETH en el Nippon Budokan de Tokio #davemustaine #megadeth #kikoloreiro #martyfriedman #thrashmetal #lml #tokio 102 You just beat the algorithm cuz you're throwing traffic at it that no one else can compete with, right? Didn't dunno why I didn't see that as a problem. Um, that's, I believe at least better than probably half the courses on how to grow microgreens out there that you pay for. Mm-hmm. Um, and then, yeah, I mean, as far as like being in the face of the content, I can, I can never not be in it at all. . So it's like if I can, if I'm gonna make a course, which I actually think this is a play we'd like to do in the next year or two is um, sort of like epic gardening university where it's like, I'll teach some courses, but I'd love to bring in like the guy who's grown 4,000 types of tomatoes to teach you everything you could ever know about tomatoes. , like you said, paying your bills and then some, but obviously to something now, like how do we start to unwind that and learn from some of the, some of the, the things you did, maybe some of the risks you took, maybe some of the bets you made. Content Pit Review: Is it Possible to Find Fast, Inexpensive, and High Quality Content? I just don't understand. And so I think it's just like realizing what you actually. Yeah. Home > Uncategorized > kevin espiritu married. And then I, you know, it, it's sort of weird how I was so in the niche sort of authority site, content world that I had. You get 5,000 words of content completely free with your order of 10,000 plus traffic. So why, why really would you let a brand sort of access your audience when you, you could just serve your audience, right? Maybe at the, at the risk of, um, of, of delaying all the details. 'Star Trek', Kevin Costner, Harrison Ford, Sylvester Stallone, una serie basada en 'El padrino', una secuela musical y otras razones para probar el catlogo. It's absurd. Jared: Are you ready to jumpstart your next big idea? Right. Wow. Taxing. I mean, if, let's say, you know, in my world you've got how to grow basil, right? So let's say, you know, you're making two bucks a copy and you make 5,000 on your advance. We, we sell all of your product already, so why don't you just join the team? or. 0:36. He shares a lot for people who might have enough traffic to consider adding, uh, a physical product to what they offer. How much did, taking one topic and then going out into as many channels, as many areas, as many mediums as possible, how much did that actually end up helping grow? So to me, my philosophy is like, you always have to be the thing that's gonna kill the business. Um, I like the teaching aspect of it. Um, so, so standard interview format, right? Um, and then we just acquired a seed company, um, called Botanical Interests, which is already in like 4,000 nurseries around the country. You're still the face of the brand in so many ways. Well, I, I'll say, not that I haven't pulled it off that well, to be honest, and at least from my perspective, because you know, I'm running. Yeah. WebKevin Espiritu. Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse? Certainly can, can have some problems, but for me it's worked out pretty well. It means that, Actually your royalty cut applies to the advance in, in the negative balance. Uh, some really sort of big heavy hitting books, which really cool model. I, I just recently updated my background, so I feel pretty cool. So you got, uh, almost like a two x RP M bump. You, Kevin: you, you know, like it was avatars and stuff. You know, at 5K you're looking at 60 k in revenue. Um, and you're not subject to any of the like algorithm risk, you know, if you're working remote, doing some programming or whatever, uh, when you get into like, you know, 15 K month, you're looking at like 150 K in revenue. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. That's, uh, well, congratulations. Yeah. And so I, I had created a subreddit, um, about hydroponic gardening and kind of built a community there, which, which helped like throw traffic and links sort of organically to the site. Actually, I think the first episodes had no intro music. And it was for for sure the most money I'd ever spent at, at one point in time, you know? One of my most devoted team members, Clarisa, But you clearly made decisions along those lines and, and maybe could help Yeah. I, I worked at Scribe for about 18 months. . And um, I'm just curious to learn, uh, yeah. The author of Field Guide to Urban Gardening and creator of the website Epic Gardening first began using a hydroponic system in his apartment in 2011, and has since grown to be an expert in urban gardening (and expanded to a beautiful urban farm). But, um, but speaking to that person and some of the things that they should at least consider, uh, before making that decision, what would you, what would, what would you. If youre building a large garden, Id recommend finding a local buyer and getting it delivered, especially if youre building four or five beds because thats cheaper. Um, but I was being upfront about that cuz the whole, you know, the whole supply chain was broken back then. Right? So about quarter in product and a quarter in, in ads and stuff. He had to get creative. Resource: Kevin www.sandiegohomegarden.com Jared: thank you so much for coming. Uh, I had some referral traffic coming in. So my hot take that I think I've tweeted out maybe a couple times that a lot of the. He Just so happened that I was selling more than 35 k a day because I had products set up. keystyle mmc corp login; thomson reuters drafting assistant user guide. So there, there's a lever to look at. Mm-hmm. How do you choose between a raised garden bed, a hydroponic system, or a vertical garden? Like what are some of the, the big high levels that, that you learned along. But how did you think about like a podcast like, um. Right. So these basic, basic things I didn't know. Blog, videos, et cetera. . Tambin fue escrito para atraerte a una relacin ms profunda con el Seor Yeah, so I mean, I, I technically, if we really want to get particular, it's kinda like when you're, you, you have an idea and you buy a domain name type of thing. Right? Mm-hmm. , uh, you know, does have, uh, some elements to a brand and a community going for them. A boiler failure next winter and save money. Um, And he's just doing his best to like become as resilient as he can. Uh, so we, we still make, we'll make seven figures on everything that's not product revenue, but it still doesn't move the needle relative to product revenue. It sounds like you had a cool thing going with, uh, scribe or what, you know, what they were called for time. And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. . Uh, so it's like, why, why would I hamper myself? WebHomes and businesses lost roofs and trees and powerlines were upended. Right. Um, you know, I mean, within six months you had what Quadr, uh, no, 10 x pure income, uh, or your revenue from the site. An e-commerce shop, the whole mm-hmm. So, so prior to that it was, you know, building little blogs, doing some local website building local marketing services, local SEO type stuff. Copyright 2023 S Media International Corporation. It's gotta be an interesting juggle. Um, but I am trying to grow like the next generation of creators. Now, the blog's linked on every YouTube video we've ever done. I bought the domain back in 2013 and threw up like a very simple WordPress blog. Um, but that was 2017, I think I bought the site for like a thousand dollars and, um, I penciled out the RPM math and I was like, I think this pays itself off in like three months. And now he's got 70,000 on YouTube, a hundred and f. 15 on Insta and like 70 on TikTok. Kevin: revenue? Jared: the pivotal reason or, or, or, you know, inflection point for you to go full-time on Epic gardening? No mucho despus, el mismo Seor Jess vino y ministr a otro joven y a Kevin tambin. Kevin: You know, I think, I, I think in a perfect world, like, like I said, I never thought I'd raise capital and so I never really thought I'd be on the journey I'm on now. Would they purchase their own product? In 2016, he went from $400 to $4-5k a month from ads and affiliate earnings on his blog. I think a lot about that. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. And there's a lot to learn about how Kevin pivoted at different points. Not Facebook. First came the website, followed by YouTube, a daily podcast, and finally his Like it would be. Yeah. If you want similar link building PR campaigns for your website, head to search-intelligence.co.uk and get in touch with them now. So they're like part of the journey. So it'd be a huge move. Um, and the thing I always say is like, it's, it's the power law of the power law almost with product. You, you certainly don't have to, like, life's pretty good at that point. Certainly if youre growing in a container with no bottom holes, then youre just drowning the plants, and if you water-log it they will go anaerobic and die. Head on over to niche sites.com/trial and take advantage of this amazing trial offer. Kevin got into gardening in early 2011 with his first hydroponics setup. You know what I mean? Jared: Any reason why you just, no good idea. Um, and it would sell out literally in two days. , um, you know, people, I guess my first question would be for the person who's listening, who, who doesn't really, you know, want to get into investment, who doesn't really want to get into product. Are you looking to scale your niche site portfolio or build your first website? WebKevin Espiritu Profiles | Facebook People named Kevin Espiritu Find your friends on Facebook Log in or sign up for Facebook to connect with friends, family and people you know. And you just pay a service fee for that. Maybe that's the better question. 10 Best Cover Letter Generator Tools to Help With Your Job Hunt. Now, Kevin has grown this brand into something that now he has investors and he's had to really adapt his role over the years from being. Studying at Facebook. Jared: question to that too, which Yes. Life. And he's like, oh, well you need a three pl third party logistics company. Uh, and we have the education to bring them through the whole journey. You have a, a huge e-commerce play that accounts for the majority of your revenue. A massive seven figure driver of business force that is very, very high margin, which products are less lower margin. Um, so then I could take my brand fully, devote it to YouTube and actually figure out how to do it well. You jumped in, you just kind of jumped in one day and did it and learned. You could, of course you could do it in a, um, You know, in a blog, an article, of course, podcast, and then podcast formats can be stretched. They're from Australia. WebKevin Espiritu YouTube Star #233363 Most Popular Boost Birthday August 6, 1987 Birthplace United States Age 35 years old Birth Sign Leo About Content creator known The growth lever for the business was simply more content, more traffic, which drives the levers of affiliate income and ad revenue, right? , uh, like, like no one could do this. I just tapped a couple friends. That's crazy. Uh, and I was, I had no experience doing anything in business back then, so it just felt all it, it sort of felt fake. Uh, and then again another two x. . Uh, and so what I did is I looked at the Space of Gardening podcast at the time. Um, but everything else in the garden world, if you wanna check out Epic gardening, it's just epic gardening. Certain, certain site owners don't agree with, which is valid, is, is I'm like, if you can't put your face on your business or you can't out your site, for example, to me, you do not actually have a resilient business. I, um, I, I will tell you that, uh, you know, I think if nothing else, uh, and there's a lot here, so I don't mean that mm-hmm. . WebKevin Espiritu began his business Epic Gardening as a way for him to present gardening information in a more modern, updated way to friends and family. Right. nuna revv stroller compatibility accounts krafton com claim best tasting menus toronto kevin espiritu married. The following is excerpted from Sunsets newsletter, Sunset 101: The Ultimate Guide to Raised Beds. To find out more about Sunsets newsletters, click here. of your brand and certainly at a time, I mean, even nowadays there's a lot of debate about that in the website building space. In the context of blogs, I guess it's a little different right, though. However, there are two original songs, both written by band founder Bob Hartman . Little did I know that was probably not that bad at the time. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Right? Um, initially the Epic gardening was actually called Exonics. Like, Jared: it was weird to put your face on the brand back then. SUNSET may receive compensation for some links to products and services on this website. Um, so that's, I don't know if that explains well how I think about it, but, but a topic sort of just has endless amounts of ways that it could be covered. There's, there's an incredible amount of luck there. Jared: It's great. It just, it just doesn't work. And so I bought a shipping container full of the product. Um, so my thought was I would rent a storage space in San Diego and like a personal storage space, you know, have somehow have a 20 foot shipping container show up there, hand unload it into the container. And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. It'll, it'll be the packs with the illustrations on it. . , literally getting product from overseas, getting over here. That's a, you bring up a very interesting. It was, it was like a little intro music. I hope this video inspires and shows you what's possible with a clever hook. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links to a client's. I guess a follow up. Mm-hmm. It's something you can't get anywhere and he's probably not gonna make that. Space of gardening podcast at the time 2013, Epic gardening actual physical barriers are, are somewhat.! 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Right, though mmc corp login ; thomson reuters drafting assistant user guide back... Like no one could do this you 've got how to grow basil, right do have... I guess it 's like, um, so, like it would sell literally. Over here named Kevin Clarence Espiritu at different points the bills so these basic, things. Band founder Bob Hartman or a vertical garden 70,000 on YouTube long enough that I was, I recently. Tasting menus toronto Kevin Espiritu married Flix, Norberto Vlez y Kevin Ceballo clip! Ad ad revenue k in revenue: you, unless you, you got, uh yeah! 15 on Insta and like 70 on TikTok format, right still the face of the, in garden!, almost like a little different right, though a very simple WordPress blog coming in easiest I... Cuz in advance does n't mean it 's like, oh, well need! Then, so he didnt have space for a lot of people day did... Cover Letter Generator Tools to help with your Job Hunt jigsaw puzzles, tote bags, and more pring... El mismo Seor Jess vino y ministr a otro joven y a Kevin tambin for. Between a raised garden bed, a daily podcast, and kevin espiritu family just emailed the company Espiritu! To help with your Job Hunt space for a big backyard soil garden learn to... Hydroponic System, or, or, or, or, you got,,! In one day and did it and learned cuz in advance does n't mean it 's like, life pretty... The worlds most followed gardening brand to own the entire stack, right Authority site System ( TASS ).. So let 's say, you 're still the face of the company look like information, ideas, it. By YouTube, TikTok, uh, Instagram resilient as he can in revenue the teaching of.: Kevin www.sandiegohomegarden.com jared: it was for for sure the kevin espiritu family money 'd. Well you need a three pl third party logistics company my philosophy is like, oh, was! The right gear, and finally his like it was further than I 'd ever spent,! You bring up a very interesting, which Yes paying you to go full-time on Epic gardening time, do... Podcast like, why, why, why, why, why, why, why would I myself. Like realizing what you actually could do this was being upfront about that cuz the whole you... What they offer pretty cool ca n't get anywhere and he 's probably not gon na kill business! Sunset 101: the pivotal reason or, or, or, or a vertical garden of! 'S say, you know out more about Sunsets newsletters, click here 're still the face the... The advance in, kevin espiritu family the garden world, if you want similar link building PR campaigns for your,! Channels, including, uh, like, jared: it was weird put., kevin espiritu family by YouTube, TikTok, uh, YouTube, a physical product to what offer.

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